Jobber, David
Principles and practice of marketing / David Jobber. - 4th ed - 4e - Maidenhead : McGraw-Hill, c2004 - xxxiv, 942 p. : ill. ; 26 cm.
007710708x
Marketing Marketing--Europe--Case studies
658.8 JOB
Principles and practice of marketing / David Jobber. - 4th ed - 4e - Maidenhead : McGraw-Hill, c2004 - xxxiv, 942 p. : ill. ; 26 cm.
007710708x
Marketing Marketing--Europe--Case studies
658.8 JOB