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Creative strategy in advertising / A. Jerome Jewler.

Jewler, A. Jerome.

Creative strategy in advertising / A. Jerome Jewler. - 5th ed. - Belmont : Wadsworth Pub. Co., c1995 - xiv, 389 p. : ill. ; 26 cm.

ISBN: 0534252605

Subjects--Topical Terms:
Advertising copy , Advertising layout and typography

Dewey Class. No.: 659.132 JEW

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