Jain, Subhash C.,
Marketing planning & strategy / Subhash C. Jain.-6th ed. - 6e - Cincinnati, Ohio : South-Western/Thomson Learning, c2002. - xviii, 925 p. : ill. ; 24 cm.
9812436197
Marketing -- Management.
658.802 JAI
Marketing planning & strategy / Subhash C. Jain.-6th ed. - 6e - Cincinnati, Ohio : South-Western/Thomson Learning, c2002. - xviii, 925 p. : ill. ; 24 cm.
9812436197
Marketing -- Management.
658.802 JAI