Palmer, Adrian
Principles of services marketing / Adrian Palmer .- 3rd ed. - 3e - London : McGraw-Hill, 2001 - xiii, 516 p. : ill. ; 24 cm.
0071189769 9 (International ed.)
Marketing -- Management. Service industries -- Marketing.
658.8 PAL
Principles of services marketing / Adrian Palmer .- 3rd ed. - 3e - London : McGraw-Hill, 2001 - xiii, 516 p. : ill. ; 24 cm.
0071189769 9 (International ed.)
Marketing -- Management. Service industries -- Marketing.
658.8 PAL