Walker, Orville C.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 6th ed., McGraw-Hill international ed. - Boston, MA : McGraw-Hill/Irwin, c2008. - xx, 346 p. : ill. ; 26 cm.
9780071263917
Marketing--Management
658.8 MAR
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 6th ed., McGraw-Hill international ed. - Boston, MA : McGraw-Hill/Irwin, c2008. - xx, 346 p. : ill. ; 26 cm.
9780071263917
Marketing--Management
658.8 MAR