Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon.- 6th ed. - 6e - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. - xviii, 621 p. : col. ill., col. maps ; 29 cm.
0131230115
Consumer behavior.
658.8342 SOL
Consumer behavior : buying, having, and being / Michael R. Solomon.- 6th ed. - 6e - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. - xviii, 621 p. : col. ill., col. maps ; 29 cm.
0131230115
Consumer behavior.
658.8342 SOL