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Marketing for hospitality and tourism /

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. - 7th ed. - Harlow, England : Pearson Education Limited, c2017. - 680 pages : illustrations ; 29 cm

ISBN: 978129215656

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.

Dewey Class. No.: 647.940688 / KOT 2017

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