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Business marketing : concepts and cases /

Sarin, Sharad

Business marketing : concepts and cases / Sharad Sarin, Professor, XLRI, Jamshedpur. - New Delhi : McGraw Hill Education (India), [2013]. - xvi, 654 pages : illustrations ; 23 cm.

ISBN: 9781259026614 (pbk.) 1259026612 (pbk.)

Subjects--Topical Terms:
Industrial marketing--Management.
Marketing--Management--Case studies.

Dewey Class. No.: 658.8 / SAR 2013

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