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Strategic management concepts : a competitive advantage approach /

David, Fred R.

Strategic management concepts : a competitive advantage approach / Fred R. David and Forest R. David. - 5th ed. - Upper Saddle River, NJ : Pearson Education, 2015. - xxv, 558 p. : ill. ; 27 cm.

ISBN: 978013344896

Subjects--Topical Terms:
Strategic planning.
Strategic planning--Case studies.

Dewey Class. No.: 658.4012 / DAV 2015

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