Palmer, Adrian
Principles of services marketing / Adrian Palmer - 2nd ed. - London ; New York : McGraw-Hill, c1998. London ; New York : McGraw-Hill, c1998. - x, 371 p. : ill. ; 25 cm.
0077094387
Marketing--Management., Service industries--Marketing.
Principles of services marketing / Adrian Palmer - 2nd ed. - London ; New York : McGraw-Hill, c1998. London ; New York : McGraw-Hill, c1998. - x, 371 p. : ill. ; 25 cm.
0077094387
Marketing--Management., Service industries--Marketing.