Hawkins, Del I
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney .- 8th ed. - 8e - Boston, Mass. : McGraw-Hill/Irwin, 2001 - xxiv, 775 p. ; 25 cm. + 1 computer disk (3 1/2in.)
0072316020
Consumer behavior -- United States Market surveys --United State Consumer behavior -- United States--- Case studies
658.83420973 HAW
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney .- 8th ed. - 8e - Boston, Mass. : McGraw-Hill/Irwin, 2001 - xxiv, 775 p. ; 25 cm. + 1 computer disk (3 1/2in.)
0072316020
Consumer behavior -- United States Market surveys --United State Consumer behavior -- United States--- Case studies
658.83420973 HAW