Airline marketing and management /
Shaw, Stephen, 1950-
Airline marketing and management / by Stephen Shaw. - 7th ed. - Burlington, VT : Ashgate, c2011. - xi, 364 p. : ill. ; 23 cm.
9781409401490 (pbk. : alk. paper)
Aeronautics, Commercial--Marketing.
Airlines--Marketing.
387.740688 / SHA 2011
Airline marketing and management / by Stephen Shaw. - 7th ed. - Burlington, VT : Ashgate, c2011. - xi, 364 p. : ill. ; 23 cm.
9781409401490 (pbk. : alk. paper)
Aeronautics, Commercial--Marketing.
Airlines--Marketing.
387.740688 / SHA 2011