Kotler, Philip
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, c1999. Upper Saddle River, NJ : Prentice Hall, c1999.
0130110310
Hospitality industry -- Marketing.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, c1999. Upper Saddle River, NJ : Prentice Hall, c1999.
0130110310
Hospitality industry -- Marketing.