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Principles of marketing /

Kotler, Philip, 1931-

Principles of marketing / Philip Kotler, Gary Armstrong. - 14th ed., Global ed. - Boston : Pearson, c2012. - 136 p. : ill. ; 28 cm.

ISBN: 9780273752431 (pbk.)

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / KOT 2012

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