Consumer behaviour : implications for marketing strategy /

Consumer behaviour : implications for marketing strategy / Pascale Quester ... [et al.] - 6th ed. - North Ryde, N.S.W. : McGraw-Hill, c2011 - xxvi, 654 p. : col. ill. ; 26 cm

9780070287099 (pbk.)


Consumer behavior --Australia
Market surveys --Australia
Market surveys--New Zealand

658.83420994 / CON 2011