Consumer behavior / Wayne D. Hoyer, Deborah J. McInnis.
Hoyer, Wayne D.
Consumer behavior / Wayne D. Hoyer, Deborah J. McInnis. - 5th ed. - Australia ; Mason, OH : South-Western Cengage Learning, c2010. - xxiv, 493, [151] p. : ill. ; 26 cm.
Consumer behavior.
Consumer behavior / Wayne D. Hoyer, Deborah J. McInnis. - 5th ed. - Australia ; Mason, OH : South-Western Cengage Learning, c2010. - xxiv, 493, [151] p. : ill. ; 26 cm.
Consumer behavior.