Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.
Smith, P. R.
Marketing communications : an integrated approach / P R Smith & Jonathan Taylor. - 4th ed. - London ; Sterling, VA : Kogan Page, 2004. - xvi, 696 p. : ill. ; 25 cm.
9780749442651
Communication in marketing.
658.802 SMI
Marketing communications : an integrated approach / P R Smith & Jonathan Taylor. - 4th ed. - London ; Sterling, VA : Kogan Page, 2004. - xvi, 696 p. : ill. ; 25 cm.
9780749442651
Communication in marketing.
658.802 SMI