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Marketing management for the hospitality industry : a strategic approach / Allen ZReich.

Reich, Allen Z.

Marketing management for the hospitality industry : a strategic approach / Allen ZReich. - New York : Wiley, c1997. - xix, 530 p: ill; 25 cm.

ISBN: 0471310123

Subjects--Topical Terms:
Hospitality industry--Marketing.

Dewey Class. No.: 647.940688 REI

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