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Basic marketing : a global-managerial approach / Joseph PCannon, William DPerreault, Jr., EJerome McCarthy.- 16th ed.

Cannon, Joseph P.

Basic marketing : a global-managerial approach / Joseph PCannon, William DPerreault, Jr., EJerome McCarthy.- 16th ed. - Boston, Mass: McGraw-Hill, 2008 - pcm.

ISBN: 0071101101

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 CAN

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