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Global marketing : a decision-oriented approach / Svend Hollensen.- 3rd.ed.

Hollensen, Svend.

Global marketing : a decision-oriented approach / Svend Hollensen.- 3rd.ed. - Harlow, England : Financial Times ; Prentice Hall, 2004. - xxxix, 717 p: colill; 27 cm

ISBN: 0273678396

Subjects--Topical Terms:
Export marketing.

Dewey Class. No.: 658.84 HOL

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