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Destination marketing : an integrated marketing communication approach / Steven Pike.

Pike, Steven.

Destination marketing : an integrated marketing communication approach / Steven Pike. - Amsterdam : Elsevier/Butterworth-Heinemann, 2008. - xv, 406 p. : ill. ; 25 cm.

ISBN: 9780750686495

Subjects--Topical Terms:
Place marketing. Tourism -- Marketing.

Dewey Class. No.: 338.4791 PIK

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