Jewler, A. Jerome.
Creative strategy in advertising / A. Jerome Jewler. - 3rd ed. - Belmont, Calif. : Wadsworth, c1989. - xiii, 370 p. : ill. ; 24 cm.
0534097804
Advertising copy , Advertising layout and typography
659.132 JEW
Creative strategy in advertising / A. Jerome Jewler. - 3rd ed. - Belmont, Calif. : Wadsworth, c1989. - xiii, 370 p. : ill. ; 24 cm.
0534097804
Advertising copy , Advertising layout and typography
659.132 JEW