Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 5th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2010. - xxiii, 683 p. : ill. (chiefly col.) ; 29 cm.
9780132453134 (pbk. : International edition)
Hospitality industry --Marketing
Tourism --Marketing.
647.940688 / KOT
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 5th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2010. - xxiii, 683 p. : ill. (chiefly col.) ; 29 cm.
9780132453134 (pbk. : International edition)
Hospitality industry --Marketing
Tourism --Marketing.
647.940688 / KOT