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Marketing : a strategic approach / J. R. McColl-Kennedy, G. C. Kiel.

McColl-Kennedy, J. R.

Marketing : a strategic approach / J. R. McColl-Kennedy, G. C. Kiel. - South Melbourne : Nelson Thomson Learning, 1999 - xiv, 913 p. : ill. (some col.) ; 28 cm.

ISBN: 017010169X

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 MCC

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