Services marketing : an Asia-pacific perspective / Christopher Lovelock, Paul G. Patterson, Rhett H. Walker.
Lovelock, Christopher H.
Services marketing : an Asia-pacific perspective / Christopher Lovelock, Paul G. Patterson, Rhett H. Walker. - 2e - Sydney : Prentice Hall Europe, 2001. - xii, 636 p. : ill. (some col.), maps ; 25 cm.
0740094387
Service industries--Australia--Marketing. Service industries--New Zealand--Marketing. Service industries--Asia, Southeastern--Marketing.
658.8 LOV
Services marketing : an Asia-pacific perspective / Christopher Lovelock, Paul G. Patterson, Rhett H. Walker. - 2e - Sydney : Prentice Hall Europe, 2001. - xii, 636 p. : ill. (some col.), maps ; 25 cm.
0740094387
Service industries--Australia--Marketing. Service industries--New Zealand--Marketing. Service industries--Asia, Southeastern--Marketing.
658.8 LOV