Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
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TextPublication details: Fort Worth : Dryden Press, c2000. Fort Worth : Dryden Press, c2000.Edition: 5th edDescription: xxix, 674 p. : ill. (some col.) ; 29 cmISBN: - 0030211131
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Nilai University Library | Available | 9643 |
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