Marketing management / Philip Kotler, Kevin Lane Keller.

By: Contributor(s): Material type: TextPublication details: Harlow, England : Pearson Education Limited, c2016.Edition: 15th edition, Global editionDescription: 714 pages, 118 variously numbered pages : illustrations (some color) ; 29 cmISBN:
  • 9781292092621 (pbk.)
  • 1292092629 (pbk.)
Subject(s): DDC classification:
  • 658.8 KOT 2016
LOC classification:
  • HF5415.13 K87 2016
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Books Nilai University Library General stacks 658.8 KOT 2016 (Browse shelf) Available 1000023943
Open Shelf Books Nilai University Library General stacks 658.8 KOT 2016 (Browse shelf) Available 1000023863

Includes bibliographical references and index.

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