Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan.

By: Contributor(s): Material type: TextPublication details: Singapore : Pearson Education South Asia, c2013.Edition: 6th edDescription: 983 pages in various pagings : illustrations ; 28 cmISBN:
  • 9789810687977
Subject(s): DDC classification:
  • 658.8  MAR 2013
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Books Nilai University Library General stacks 658.8 MAR 2012 (Browse shelf) Available 1000023185
Open Shelf Books Nilai University Library General stacks 658.8 MAR 2012 (Browse shelf) Available 1000023186

Previous edition published by Prentice Hall, 2009.

Includes bibliographical references and index.

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