|aGlobal marketing management :|bchanges, new challenges, and strategies /|cKiefer Lee, Steve Carter
Material type:
TextPublication details: |aOxford :|bOxford University Press,|c2012.Edition: |a3rd edDescription: |axxv, 578 p. :|bcol. ill. ;|c27 cmISBN: - |a9780199609703 (pbk.)
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Nilai University Library | Available | 21125 |
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