Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

By: Material type: TextPublication details: Pearson/Prentice Hall, Upper Saddle River, N.J. : c2010Edition: 12th edDescription: xi, 708 p. : ill. ; 29 cmISBN:
  • 9780132465496 (pbk. : International ed.)
Subject(s): DDC classification:
  • 658.802 KER
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Books Nilai University Library 658.802 KER (Browse shelf) Available 19969
Open Shelf Books Nilai University Library 658.802 KER (Browse shelf) Available 19968

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