Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 17th edDescription: xxxvii, 758 [34] p. : col. ill. ; 29 cmISBN:
  • 9780071281041
Subject(s): DDC classification:
  • 658.8 PER
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Books Nilai University Library 658.8 PER (Browse shelf) Available 18031

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