NILAI U LIBRARY Search for 'Provider:Oxford University Press, and su-to:Communication. and su-to:Sales promotion. Advertising --Management. Strategic planning. Communication in marketing.'

Strategic advertising management / Larry Percy, Richard Elliott.

By Percy, Larry.. Oxford ; New York : Oxford University Press, 2009. . xviii, 424 p. : ill. (some col.) ; 25 cm.

By Percy, Larry.. Oxford ; New York : Oxford University Press, 2009. . xviii, 424 p. : ill. (some col.) ; 25 cm.