NILAI U LIBRARY Search for 'au:"Shimp, Terence A."'

Advertising, promotion & supplemental aspects of integrated marketing communications, 5th ed. / Terence A. Shimp.

By Shimp, Terence A.. Fort Worth : Dryden Press, c2000. 0030211131

By Shimp, Terence A.. Fort Worth : Dryden Press, c2000. Fort Worth : Dryden Press, c2000. . xxix, 674 p. : ill. (some col.) ; 29 cm. 0030211131

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, c2010. . xx, 668 p. : ill. (some col.) ; 29 cm.

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, c2010. . xx, 668 p. : ill. (some col.) ; 29 cm.