NILAI U LIBRARY Search for '(su:{Communication in marketing. })'

Elements of marketing-3e

By Morden A.R.. Dp Publications 1858050219

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ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPESCTIVE-4E

By BELCH, GEORGE E. / BELCH, MICHAEL A. MCGRAW-HILL, c1998 256218994

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Marketing Communications : contexts, contents and strategies, 2nd ed. / Chris Fill

By Fill, Chris. London : Prentice Hall, c1999 0130102296

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Advertising, promotion & supplemental aspects of integrated marketing communications, 5th ed. / Terence A. Shimp.

By Shimp, Terence A.. Fort Worth : Dryden Press, c2000. 0030211131

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Integrated marketing communications /

By Pickton, David.. Financial Times Prentice Hall, Harlow : 2001 . xxvi, 752 p. : 25 cm.. 0273625136

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Marketing communications / Jim Blythe.

By Blythe, Jim. Harlow : Financial Times/Prentice Hall, 2000 . p. cm. 0273639609

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The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.

By Blair, Mark. Singapore : John Wiley & Sons (Asia), 2003. . xvi, 215 p. : ill. ; 24 cm. 0470820578

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Marketing communication : principles and practice / Richard J. Varey.

By Varey, Richard J.. London : Routledge, 2001 London : Routledge, 2001 . xiii, 388 p. : ill. ; 24 cm. 0415230403

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Successful marketing communications : a practical guide to planning and implementation / Cathy Ace

By Ace,Cathy. Oxford : Butterworth Heinemann, 2001 Oxford : Butterworth Heinemann, 2001 . ix, 210 p. : ill. ; 24 cm. 0750650273

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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

By Shimp, Terence A.. Fort Worth : Dryden Press, c2000. Fort Worth : Dryden Press, c2000. . xxix, 674 p. : ill. (some col.) ; 29 cm. 0030211131

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Internet resources for integrated marketing communications / Gemmy Allen, Georganna Zaba, Terence A Shimp.

By Allen, Gemmy. Fort Worth : Dryden Press, c2000. Fort Worth : Dryden Press, c2000. . xxv, 173 p. : ill. ; 28 cm. 0030259592

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Marketing communications : contexts, contents and strategies / Chris Fill.

By Fill, Chris. London : Prentice Hall, c1999 London : Prentice Hall, c1999 . xxiii 656 p. , [8] p. of plates; ill. (some col.); 25 cm. 0130102296

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Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.

By Pelsmacker, Patrick de, . Harlow, Essex, England ; New York : FT/Prentice Hall, 2004 . x, 578 p. : ill. ; 24 cm. 0273685007

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The advertising handbook / Sean Brierley.- 2nd ed.

By Brierley, Sean. London ; New York : Routledge, 2002. . 297 p. : ill. ; 24 cm. 0415243920

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th. ed.

By Belch, George E. (George Eugene) . Boston, Mass. : McGraw-Hill, 2004. . 1 v. (various pagins), : col. ill., 28 cm. 0071216782

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Marketing communications : contexts, strategies, and applications / Chris Fill. - 3rd ed.

By Fill, Chris.. Harlow, England ; New York : Financial Time Prentice Hall, 2002. . xxxii, 790 p. : ill. (some col.) ; 25 cm. 0273655000

Place Hold on Marketing communications : contexts, strategies, and applications / Chris Fill. - 3rd ed.

Integrated marketing communications / David Pickton, Amanda Broderick.

By Pickton, David.. Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. . xxii, 761 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.) 9780273676454

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Advertising and promotion:

By Belch, George E.. Boston : McGraw-Hill/Irwin, 2009 . xxv, 838 p. : 29 cm.. 9780071284400

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Marketing communications : interactivity, communities, and content / Chris Fill.

By Fill, Chris.. Harlow, England ; New York : Prentice Hall/ Financial Times, 2009. . p. cm. 9780273717225

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Advertising and promotion :

By Belch, George E.. Boston : Mcgraw-Hill Irwin, 2007 . xxvi, 820 p. : 29 cm.. 9780071108522

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Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch.

By Belch, George E(George Eugene). Boston : McGraw-Hill Irwin, c2007. . xxvi, 820 p: colill; 29 cm. 9780073101262

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Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch- 7th ed.

By Belch, George E.. Boston : McGraw-Hill Irwin, c2007. . xxvi, 820 p: colill; 29 cm. 9780071108522

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Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch- 7th ed.

By Belch, George E.. Boston : McGraw-Hill Irwin, c2007. . xxvi, 820 p: colill; 29 cm. 9780071108522

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Marketing communications : contexts, strategies, and applications / Chris Fill.- 4th ed

By Fill, Chris. New York : Pearson Education LTD, 2005. . pcm. 0273687727

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Advertising and promotion : an integrated marketing communications perspective / George E Belch & Michael ABelch .- 6th ed.

By Belch, George E. . pcm.

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Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.

By McCabe, Scott . Amsterdam ; Boston : Butterworth-Heinemann, 2009. . xx, 300 p. : ill. ; 25 cm. 9780750682770

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Marketing communications : interactivity, communities, and content / Chris Fill.

By Fill, Chris.. Harlow, England ; New York : Prentice Hall/ Financial Times, 2009. . xxxvii, 958 p. : ill. (chiefly col.), col. ports. ; 27 cm. 9780273717225

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Marketing communications : interactivity, communities, and content / Chris Fill.

By Fill, Chris.. Harlow, England ; New York : Prentice Hall/ Financial Times, 2009. . xxxvii, 958 p. : ill. (chiefly col.), col. ports. ; 27 cm. 9780273717225

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Marketing communications : interactivity, communities, and content / Chris Fill.

By Fill, Chris.. Harlow, England ; New York : Prentice Hall/ Financial Times, 2009. . xxxvii, 958 p. : ill. (chiefly col.), col. ports. ; 27 cm. 9780273717225

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Marketing communication : principles and practice / Richard J. Varey.

By Varey, Richard J. London ; New York : Routledge, 2002. . xxv, 389 p. : ill. ; 26 cm. 9780415230407

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Marketing communication : principles and practice / Richard J. Varey.

By Varey, Richard J. London ; New York : Routledge, 2002. . xxv, 389 p. : ill. ; 26 cm. 9780415230407

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Marketing communication : principles and practice / Richard J. Varey.

By Varey, Richard J. London ; New York : Routledge, 2002. . xxv, 389 p. : ill. ; 26 cm. 9780415230407

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Marketing communication : principles and practice / Richard J. Varey.

By Varey, Richard J. London ; New York : Routledge, 2002. . xxv, 389 p. : ill. ; 26 cm. 9780415230407

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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.

By Smith, P. R. . London ; Sterling, VA : Kogan Page, 2004. . xvi, 696 p. : ill. ; 25 cm. 9780749442651

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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.

By Smith, P. R. . London ; Sterling, VA : Kogan Page, 2004. . xvi, 696 p. : ill. ; 25 cm. 9780749442651

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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.

By Smith, P. R. . London ; Sterling, VA : Kogan Page, 2004. . xvi, 696 p. : ill. ; 25 cm. 9780749442651

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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.

By Smith, P. R. . London ; Sterling, VA : Kogan Page, 2004. . xvi, 696 p. : ill. ; 25 cm. 9780749442651

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Integrated advertising, promotion, and marketing communications /

By Clow, Kenneth E.. Upper Saddle River, NJ : Pearson Education , 2010 . 478p. : 28 cm.. 9780138157371

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Strategic advertising management / Larry Percy, Richard Elliott.

By Percy, Larry.. Oxford ; New York : Oxford University Press, 2009. . xviii, 424 p. : ill. (some col.) ; 25 cm.

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Marketing communications :

By Pelsmacker,Patrick De.. Harlow : FT Prentice Hall, 2010 . xxiii, 660 p. : 26 cm.. 9780273721383 (pbk.)

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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.

By Parente, Donald.. Mason, Ohio : Thomson/South-Western, c2006. . xxvi, 400 p. : ill. ; 24 cm.

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Integrated marketing communications / David Pickton, Amanda Broderick.

By Pickton, David.. Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. . xxii, 761 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)

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Integrated marketing communications in advertising and promotion / Terence A. Shimp.

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, c2010. . xx, 668 p. : ill. (some col.) ; 29 cm.

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How to prepare a promotional plan / David Waller.

By Waller, David. Sydney : McGraw-Hill Book, 1998 Sydney : McGraw-Hill Book, 1998 0074706535

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Advertising and promotion :

By Belch, George E. (George Edward), . New York : McGraw-Hill Irwin, 2012 . p. cm. 9780073404868

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Advertising and promotion : an integrated marketing communications perspective / George E Belch & Michael ABelch .- 6th ed.

By Belch, George E. . pcm.

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Advertising and promotion : an integrated marketing communications perspective / George E Belch & Michael ABelch .- 6th ed.

By Belch, George E. . pcm.

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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By Clow, Kenneth E.. Upper Saddle River, NJ : Pearson Education , 2010 . 478p. : ill. ; 28 cm.

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Strategic advertising management / Larry Percy, Richard Elliott.

By Percy, Larry.. Oxford ; New York : Oxford University Press, 2009. . xviii, 424 p. : ill. (some col.) ; 25 cm.

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Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

By Pelsmacker, Patrick de. Harlow : FT Prentice Hall, c2010. . xxiii, 660 p. : ill. (some col.) ; 26 cm.

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