NILAI U LIBRARY Search for '(su:{Communication in marketing. Sales promotion. Advertising. Direct marketing.})'

Integrated marketing communications in advertising and promotion / Terence A. Shimp.

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, c2010. . xx, 668 p. : ill. (some col.) ; 29 cm.

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, c2010. . xx, 668 p. : ill. (some col.) ; 29 cm.